Anheuser-Busch will debut four-and-a-half minutes of new creative
during the Super Bowl on Sunday, marking the company’s 24th consecutive
season as the exclusive malt beverage category advertiser for the Super
Bowl.
Bud Light and Budweiser will headline A-B’s lineup with two ads each.
Bud Light, the official beer sponsor of the NFL, will continue its
“Here We Go” campaign, highlighted by a “secret spot” at the end of the
second quarter. Budweiser will continue its “Grab Some Buds” campaign
with two 60-second ads, one of which will feature the Budweiser
Clydesdales.
The company’s newest brand, Bud Light Platinum, will make its
national advertising debut with two 30-second ads on Super Sunday. The
inclusion of the brand represents a major investment and supports the
national rollout of the new beer, which began on Jan. 30.–Tanya Irwin
No comments:
Post a Comment