Anheuser-Busch will debut four-and-a-half minutes of new creative during the Super Bowl on Sunday, marking the company’s 24th consecutive season as the exclusive malt beverage category advertiser for the Super Bowl.
Bud Light and Budweiser will headline A-B’s lineup with two ads each. Bud Light, the official beer sponsor of the NFL, will continue its “Here We Go” campaign, highlighted by a “secret spot” at the end of the second quarter. Budweiser will continue its “Grab Some Buds” campaign with two 60-second ads, one of which will feature the Budweiser Clydesdales.
The company’s newest brand, Bud Light Platinum, will make its national advertising debut with two 30-second ads on Super Sunday. The inclusion of the brand represents a major investment and supports the national rollout of the new beer, which began on Jan. 30.–Tanya Irwin